About Me
I’m Ashfaaq, a marketing strategist in Malappuram. I build and write websites for online coaches and local businesses across Kerala. Copy, design, and SEO, all from one desk.
Most agencies split those three across three people who never talk to each other. A copywriter hands off to a designer who never read the brief. The designer hands off to an SEO person who shows up after the layout’s already locked. That’s usually why the site looks good but says nothing, or reads well but loads slow, or ranks fine and converts nobody.
I started the way most people in this field do: teaching myself from YouTube tutorials and forum threads, then freelancing on real projects long before I had a name for what I was doing. That worked, up to a point. It got me clients, but it also meant I was guessing at a lot of fundamentals I’d never actually been taught. I later went through CDA Academy‘s digital marketing program to close those gaps: the strategy, the systems, and the parts of the craft that self-teaching alone tends to skip.
HTML/CSS
92%
UI/UX Design
88%
Technical SEO
85%
Analytics & CRO
80%
Technical Skills
Strategy
Growth Strategy
95%
Funnel Architecture
90%
Brand Positioning
85%
Launch Planning
92%
Copywriting
92%
Email Marketing
88%
Landing Page
85%
Content Strategy
80%
Analytics
82%
Marketing Skills
TOOLS
Tools I Use :
Clarity beats clever. If a visitor has to work to understand what you offer, they’ll leave before they convert. I write and design for instant comprehension.
There’s behind everything. Every page, headline, and call-to-action exists to move a visitor one step closer to a decision, not to fill space.
Design isn’t decoration. Every layout, color, and spacing decision is made to guide the visitor toward one specific action. A beautiful website that doesn’t convert is still a broken website.
Good copy starts with understanding the person reading it, not the product being sold. I write from the visitor’s actual hesitations, not assumptions about what they should care about.
Most people think launch is the finish line. It’s not. I track what’s working after a site goes live and refine based on real behavior. No guessgame.
Every decision is backed by something real, whether that’s user behavior data, search intent, or direct feedback from the people actually using the site.
TENETS
Principles I Stick With
Got Something in Mind?
Let's Talk About Your Business
If this sounds like how you'd want your SEO, landing pages, web development, or marketing handled, book a free 30 minute call. I'll listen to what you're dealing with and tell you honestly if I can help.
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